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Insights on XR development, training, and immersive technology.
Virtual Reality for Product Marketing: How Interactive Product Experiences Drive Engagement, Understanding and Sales
As products grow more complex, explaining them clearly has become a real challenge. Virtual reality allows companies to move beyond explanation and into experience — helping customers explore, understand, and commit with confidence.
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Ewha Womans University: VR training for life sciences students
The Department of Brain and Cognitive Sciences wanted to give undergraduates hands-on experience in electrophysiology and animal behaviour — but lab equipment was occupied by graduate research, buying separate equipment was financially infeasible, and space, safety, and animal ethics added further constraints.
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Dr. Mach GmbH & Co. KG: VR product demonstrations for surgical lighting
High-precision surgical lighting systems are difficult to demonstrate outside a physical operating theatre. We built a fully interactive VR experience that places customers inside a realistic virtual OR — no shipping, no setup, no limits.
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